Press Release Index
FOR IMMEDIATE RELEASE
October 20, 2009
THE BLACK EYED PEAS GET FLIPPED!™
ORANGE, CALIF.- OCTOBER 20, 2009. --- The Black Eyed Peas have
hired Get Flipped!™ to keep their concerts safe and secure
throughout their world tour. The Get Flipped!™ ID software
creates backstage passes that are counterfeit-proof due to
their unique animation technology. Upon their return from
Australia, The Black Eyed Peas will be in the United States, opening for
U2 at the Pasadena Rosebowl on October 25th.
Pascal Duvier , security director for The Black Eyed Peas, is the owner
and president of the German-based company Protect Security. When
he saw these amazing passes backstage at a Britney Spears “Circus”
concert, he knew he had to utilize this cutting-edge technology to protect
his high profile clients as well. The software was actually
created for Justin Timberlake’s security team to use backstage for his
“FutureSex/LoveShow” World Tour in 2007.
Get Flipped!™ is the only company creating these personalized
security badges that cannot be falsified. The software snaps a
photo of the subject, adds a custom name and title; then in minutes they
are combined into an animated lenticular pass that is tamper-proof. The
custom artwork “flips” back and forth as the viewer
examines the card from different angles. The technology is the
same one that was used in the “winkies” found in cracker jacks, but
now live photos have been introduced.
The Black Eyed Peas aren’t the only stars flipping over Get Flipped!™
- the Orange County company has taken its innovative photos to parties for
major movies like Superbad, You Don’t Mess With the Zohan, as well as
private parties for Paris Hilton and Terri Hatcher, and events like the
World Music Awards, Nickelodeon Kids’ Choice Awards, and the finale
party for “American Idol,” to name just a few.
Since its infancy in 2004, Get Flipped!™ has expanded into a domestic
and international success. Beyond the security arena, Get Flipped!™’s
products have been used for branding, promotions, trade shows, private
parties, fundraising, weddings, and much more.
In July 2009 and 2008, Get Flipped!™ won best event photography in
Los Angeles awarded by the International Special Events Society. In 2007,
Get Flipped!™ won best new innovative product Special Events
Magazine’s Awards. Further information about Get Flipped!™ may be
obtained by visiting www.getflipped.com.Further
information about Get Flipped!™ may be obtained by visiting www.getflipped.com.
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